Make Your Mark

9 Tips to BOOST Your Office’s Internal Marketing Program

You may feel that something has to give with all the new protocols, but it really shouldn’t be your internal marketing. It’s easy to let go of Internal marketing without even realizing it, but 80% of your new patient growth comes from your program so it’s imperative this system keeps moving forward. 9 Tips to …

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Diagnosing Your Practices Performance: Is it COVID or is something else going on?

Your initial rush of patients has been into the office to have their dental work taken care of, and now you are finding some openings in your schedule that you haven’t really experienced before. Can we blame it on patients being afraid to come back because of COVID or is there something else going on? …

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7 Ways to Create a 5 Star VIP Patient Experience

Your diligent, motivated patients have returned to the office, patients who have had problems have returned and you have begun to start seeing new patients again. How do you set yourself apart from the other practices in your area? The promotion you offer your new patients (whether it falls in or out of RCDSO guidelines) …

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Calculating Your Practice’s Hygiene Demand & Supply

If it seems like every system needs adjusting since you have returned to work, you are probably correct. One of these systems is probably the least thought about system in every dental practice I visit. Balancing your hygiene supply and patient demand is a system that should be adjusted every quarter in a practice by …

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Using the Rule of Thirds to Change Your Practice’s Culture

When I support practices, I usually meld together many different management theories to come up with a plan that will be customized for every office. The Rule of Thirds is a rule often used in photography but aptly applies to one theory of management that I heartily support (adapted from Patrick Lencioni). Every team can …

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8 Tips to Make Your In-chair Consultations More Effective

As you are emerging stronger toward your next normal, basic patient care has likely been taken care of at this point. It is time to start moving forward with managing major treatment in a method that falls in line with the next normal. Previously, you may have had the luxury of presenting treatment to your …

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Get our accountability guide and learn how to transform your dental practice & create lasting results

Everyday I see dental practices make crucial mistakes that burnout their teams and turn away patients. I’ll show you how to change all that in this guide. Download the guide – it’s FREE!