Cindy Mark

Does the thought of losing one key team member put you into a spin?

The state of dental staffing has not improved at all and has in fact gotten worse. Every office is so desperate for experienced dental staff that most offices are offering signing bonuses and hourly rates far beyond what could have been imagined even six months ago. If your office is dependent on one or two …

Does the thought of losing one key team member put you into a spin? Read More »

The Quest For the Perfect Associate Starts Here!

Hiring an associate for your practice is a process that comes with an elevated level of decisions, questions, and stress. That makes sense because a poor choice can ultimately cost you tens of thousands of dollars. A poor choice can overturn the productive, harmonious balance you and your team have cultivated over the years. A …

The Quest For the Perfect Associate Starts Here! Read More »

Steps for Devising a Plan to Ensure Patient Trust

It has been said many times, that any dentist’s success is reliant on patient trust. In these times of economic instability, patients need to feel trust and loyalty to find value in their treatment plans. As we know, patients only know if a dentist is a good practitioner if their mouths are pain free and …

Steps for Devising a Plan to Ensure Patient Trust Read More »

You are Teaching Your Patients How to Treat You

If you think it about most patients will mirror the behaviour that you and your team display in your practice. We teach our patients behaviour about time management, financial management and overall respect of a professional environment. If we were first to look at examples of teaching our patients about time management, we should address …

You are Teaching Your Patients How to Treat You Read More »

Are You Unintentionally Providing Free Treatment?

You probably don’t realize it, but you may be delivering crowns for free. If it has taken four hygiene appointments to remind a patient that a crown needs to be completed before they agree to treatment, I’m quite certain that at this point, you are giving away the crown for free. Monetizing the amount of …

Are You Unintentionally Providing Free Treatment? Read More »

Don’t Get Caught in this Trap!

Almost every dental office makes this one costly mistake.  Some even turn it into a back-office competition, tracking and posting the stats. It’s the ‘pre-appoint 100% of hygiene patients’ pressure, and not only is it a sure-fire way to create chaos, but it will also cost you money in both last-minute cancellations and salary expenses. …

Don’t Get Caught in this Trap! Read More »

How to Deal with Appointment Cancellations

In the dental office, patient cancellations can become extremely problematic. While occasional cancellations may be the norm, many offices are experiencing an explosion of cancellations with the sixth wave of COVID. Unfortunately, the COVID cancellations you are currently experiencing leave you with very few options to recover from them in most practices. Right now, to …

How to Deal with Appointment Cancellations Read More »

Get our accountability guide and learn how to transform your dental practice & create lasting results

Everyday I see dental practices make crucial mistakes that burnout their teams and turn away patients. I’ll show you how to change all that in this guide. Download the guide – it’s FREE!