Cindy Mark

Making the Difficult Decisions when Creating your Dream Team

It seems that many offices are dealing with staff turnover at a rate that is higher than expected. Sometimes this is due to the team member running after the next dentist who is willing to pay more, lifestyle choices for their schedule or it can mean that a person interviewed better than they performed. Sometimes …

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Dental Practice Marketing: Strategies for Attracting New Patients

In today’s competitive business landscape, marketing has become crucial to any successful business, even a dental practice. By using dental practice marketing strategies effectively, you can attract new patients, build your reputation, and grow your practice. It is best to educate yourself and then work with a Canadian marketing company that specializes in Dental Clients. …

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Has your Hygiene Department Evolved?

Very often hygiene departments are forgotten in a dental office, the hygienists provide care and if there isn’t a problem with open time most offices feel that their department is performing well. There is a lot more to ensuring that your hygiene department is performing well then just looking at open time. You will  want …

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Are you up to date with your Patient Digital Communications?

For many years most dental offices have been using some form of digital communication for connecting with their patients. The issue I very often find in offices is that the system is not being used effectively to support patient needs and office protocols. Most offices have dipped their toes into the systems but have not …

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Unlocking the Opportunities and Challenges when Purchasing a Practice

Purchasing a dental practice is likely one of the biggest purchases in your life, you want to find the perfect practice, so you can slide right in and keep it going as is. This is a great plan, yet the perfect practice rarely exists, or it is over-priced.  By determining the opportunities and challenges of …

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Getting Comfortable Talking About Finances

Most people are never comfortable talking about their personal finances and even less so asking others to talk about theirs. Treatment Coordinators and administrators spend their days speaking with others about finances and very often they are asking people to go outside their comfort zone for fees for dentistry that the patient may or may …

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Is Your Admin Team Able To Describe An Appointment?

We all know that trained Dental Team members are still hard to find, the one area of your office where you can hire a team member who doesn’t have dental experience is on your admin team. This is a great option, especially, if you have the option to have a very patient team member train …

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How To Integrate A New Dental Graduate

It is the time of year that many Practice Managers and Owners are contemplating adding a new dental grad into their office mix. Integrating new dental grads into your practice can be an exciting and rewarding experience for both the practice and the grad themselves. However, it requires careful planning and a well-executed onboarding process …

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Get our accountability guide and learn how to transform your dental practice & create lasting results

Everyday I see dental practices make crucial mistakes that burnout their teams and turn away patients. I’ll show you how to change all that in this guide. Download the guide – it’s FREE!