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Strategic Planning

Successfully Measuring and Tracking Operational Effectiveness

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Running your successful dental practice requires more than just excellent clinical skills and patient care. To thrive in a competitive landscape and deliver high-quality services efficiently, dentists and dental offices must prioritize measuring and tracking operational effectiveness.  By doing so, you can gain valuable insights, make informed decisions, and continuously improve your practice’s overall performance.  …

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Taking Time Off Increases Your Productivity

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In the midst of the pandemic, many individuals found themselves reevaluating the importance of taking time off from work. It became common to question the necessity of vacations when travel and leisure opportunities were restricted. Understandably, there was a collective desire to minimize time off and focus on catching up financially, rebuilding (in some cases) …

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Dental Practice Marketing: Strategies for Attracting New Patients

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In today’s competitive business landscape, marketing has become crucial to any successful business, even a dental practice. By using dental practice marketing strategies effectively, you can attract new patients, build your reputation, and grow your practice. It is best to educate yourself and then work with a Canadian marketing company that specializes in Dental Clients. …

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Are you up to date with your Patient Digital Communications?

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For many years most dental offices have been using some form of digital communication for connecting with their patients. The issue I very often find in offices is that the system is not being used effectively to support patient needs and office protocols. Most offices have dipped their toes into the systems but have not …

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Unlocking the Opportunities and Challenges when Purchasing a Practice

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Purchasing a dental practice is likely one of the biggest purchases in your life, you want to find the perfect practice, so you can slide right in and keep it going as is. This is a great plan, yet the perfect practice rarely exists, or it is over-priced.  By determining the opportunities and challenges of …

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Does your Office Space Reflect Your Brand?

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Your dental office is an essential aspect of your brand, and it reflects your practice identity, values and reputation. The design, layout and ambiance of your dental office speak to the patient’s experience and trustworthiness. Therefore, it is crucial to ensure that your dental office aligns with your brand message, vision and goals. The first …

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Fine-tune Your Dental Advertising Campaigns With Dedicated Landing Pages 

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If you’re shelling out thousands of dollars on advertising, you expect it to yield results. After all, what’s the point of paying for 1000 clicks that go to your website if none of them convert into patients sitting in your chair? It’s not just a waste of money, it’s a problem that needs to be …

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Treatment Coordination Success in Uncertain Economic Times

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We have all read the headlines and have heard the predictions that we are entering or are already in an economic slump or recession. How can we ensure that patients continue accepting Major Restorative Treatment during a slump or recession? We have all seen what has happened with the cost of goods right now, especially …

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