Cindy Mark

Recognizing When It’s Time to Bring a Coach In to Your Practice

I get asked all the time: How do you know when it’s time to bring a coach into your practice? And just as often: What can a coach really help with? Most dentists sit with these questions for a long time before doing anything about them. But if you’re reading this, chances are you’re already feeling that something …

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Has your Hygiene Department Evolved?

Hygiene departments are often overlooked in dental practices. As long as hygienists are providing care and there isn’t a noticeable issue with open chair time, many offices assume the department is performing well. But evaluating hygiene health requires much more than monitoring open time alone. Look Beyond Open Time Metrics are essential for understanding how …

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How To Integrate A New Dental Graduate

This is the time of year when many practice owners and managers begin considering adding a new dental graduate to their team. Bringing a new grad into your practice can be both exciting and rewarding, but it requires thoughtful planning and a well-structured onboarding process to ensure a smooth and successful transition. Below are some …

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Are You Feeling Like There Are Too Many “I’s” On Your Team?

Bringing a dental team together can be challenging, especially in a culture where people instinctively prioritize their own needs before considering the needs of the group. As a leader, your goal is to create an environment where team members feel supported, aligned, and committed to working collaboratively toward shared goals. Start by setting clear expectations …

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The Benefits of Protocols and Checklists

Operating rooms and surgeons are well known for their strict use of protocols and checklists—tools designed to ensure that no important detail is missed and that every task is completed safely and confidently. In dentistry, we must adopt the same level of commitment to these systems to maintain high standards within our practices and in …

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Your Communication Skills Will Set Your Office Apart

Every dentist knows that delivering excellent clinical care can be stressful. But most will also admit that running a successful practice often brings even more stress than the dentistry itself. Managing the day-to-day responsibilities can feel overwhelming, and sometimes it’s easier to hand off operations to someone else, even if it leaves you feeling disconnected …

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Are You Unintentionally Providing Free Treatment?

You may not realize it, but you could be delivering crowns at no profit, essentially for free. If it takes four hygiene visits of reminders before a patient finally agrees to a crown, the reality is that the time invested by you, your hygienists, and your administrative team often exceeds the value of the procedure. …

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The Five Pillars of your Practice Foundation

When evaluating our practices, it’s easy to get lost in the small details and overlook the broader picture. Taking time to assess the Five Pillars of your Practice Foundation: Production, Cash Flow Metrics, Schedule Success, Patient Retention, and Growth & Treatment Planning, can shift your perspective and help clarify your next steps. Production is often …

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The Art of Attracting New Patients

No matter how quickly your practice is growing, consistently attracting and welcoming new patients is essential. Every patient has a finite amount of treatment needed over time, so maintaining a steady flow of new patients is key to ongoing growth. Traditionally, about 65% of new patients come from internal referrals and 35% from external sources. …

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Growing Your Patient Base Without Breaking the Bank

In today’s competitive dental landscape, there are more dentists than ever before, yet only about half the population visits a dentist regularly. While there’s no magic button to instantly boost your patient numbers, there are effective, low-cost strategies that can help grow your patient base without exhausting your marketing budget. Remember: Marketing Starts with the …

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Get our accountability guide and learn how to transform your dental practice & create lasting results

Everyday I see dental practices make crucial mistakes that burnout their teams and turn away patients. I’ll show you how to change all that in this guide. Download the guide – it’s FREE!